Sales Enablement

Publisher Media Kit Template

Slides to inspire your media kit for Social Display

Social Display - Publisher Media Kit Template

Sample Publisher Media Kits

Singapore Press Holdings is the largest publisher in the country

The SpaceStation (Media24) is South Africa's leading publisher

De Persgroep is the largest publisher in the Netherlands

Preview Tool for Client Mocks

Enable your sales team to create custom live mocks in seconds for client pitches. Preview links can be shared and also opened on your phone.

preview.polar.me (ask Polar for your password)

Instructions available here

Preview Tool Walkthrough.mp4

Publisher Go-To-Market Best Practices

Polar Resources - GTM Best Practices

The 100 Campaign Club

We've interviewed the publishers who have all sold 100+ Social Display campaigns to find out what has worked for them.

Here are the 5 things we learned.

SOCIAL DISPLAY IS A MEDIA BUY, NOT A SOCIAL BUY

Media activation teams within agencies execute Social Display campaigns (not social buying teams).

Social Display is ideal for upper & mid-funnel campaigns (not performance campaigns).

Global Campaign Showcase

Over 900 advertisers have adopted Social Display globally.

Browse Polar's campaign showcase to see examples from all advertising verticals.

showcase.polar.me

Brand Lift Research

Ipsos has done extensive brand research on Social Display campaigns and found significant brand lift.

Ipsos brand lift data is available for use and included in the publisher media kit template above.

The Trusted Web (12 mins)

How the web has evolved, the Trusted Web and mid-funnel marketing.

Agency Launch Event (54 mins)

Media24 (South Africa) launch event for Social Display, attended by 100+ ppl from agencies.

The Mid-Funnel Does Exist

Digital marketers have ignored the mid-funnel, focusing instead on reach (top-funnel) and conversions (bottom-funnel). Google and Facebook have convinced advertisers that the mid-funnel does not exist.

Social Display was created to address the mid-funnel gap.

Publisher sites are ideal for driving consideration, preference, interest, attention and engagement.


The State of Digital Media

Global advertising market trends, insights into how direct IO budgets are shrinking and a deep-dive on every major ad platform and what publishers need to know.