Operational Workflow

AD SERVER TRAFFICKING CHECKLIST

Set up the creative ad tag in your ad server as follows:

Creative Type: Third-party Creative

Device: Smartphone (do not traffic to desktop or tablet)

Inventory Type: Web only (do not traffic to AMP or mobile apps)

Ad Size: 300x250, 300x600

Safeframes: Off


Optimize creatives within your ad server:

Set line items to optimize creatives automatically based on CTR

How to use Polar - Resource Center

HOW TO USE THE POLAR PLATFORM

This guide provides a walkthrough on how to create a campaign, add creatives and where to get the creative tag in the Polar platform.

HOW TO GET A FACEBOOK POST URL

Step 1

Navigate to the post.

Step 2

Right click the time stamp/date, which is directly underneath the brand name, on the right of the profile picture. Then select 'Copy Link Address'.

Step 3

Paste the link address into the Preview Tool or into Polar.

HOW TO GET AN INSTAGRAM POST URL

Step 1

Navigate to the post.

Step 2

Go to the address bar on the top of your browser and copy the link.

Step 3

Paste the link address into the Preview Tool or into Polar.

HOW TO GET A TWITTER POST URL

Step 1

Navigate to the post.

Step 2

Click on the post and copy the URL in the address bar.

Step 3

Paste the link address into the Preview Tool or into Polar.

How to add a CTA

HOW TO ADD A CALL-TO-ACTION BUTTON

Navigate to the creative page and fill out the "Click URL" field with the destination link, and "CTA Text" with your desired button copy.

REPORTING CAPABILITIES

Available via Publisher's Ad Server:

  • Impressions
  • Engagement (clicks on post and CTA button)
  • Engagement rate (total clicks divided by impressions)

Moat Viewability Metrics are Available

Third-party impression and click trackers can be configured in the Publisher's ad server or in Polar.