Embedded Files
AD SERVER TRAFFICKING CHECKLIST
AD SERVER TRAFFICKING CHECKLIST
Set up the creative ad tag in your ad server as follows:
Creative Type: Third-party Creative
Device: Smartphone (do not traffic to desktop or tablet)
Inventory Type: Web only (do not traffic to AMP or mobile apps)
Ad Size: 300x250, 300x600
Safeframes: Off
Optimize creatives within your ad server:
Set line items to optimize creatives automatically based on CTR
HOW TO GET A FACEBOOK POST URL
HOW TO GET A FACEBOOK POST URL
Step 1
Step 1
Navigate to the post.
Step 2
Step 2
Right click the time stamp/date, which is directly underneath the brand name, on the right of the profile picture. Then select 'Copy Link Address'.
Step 3
Step 3
Paste the link address into the Preview Tool or into Polar.
HOW TO GET AN INSTAGRAM POST URL
HOW TO GET AN INSTAGRAM POST URL
Step 1
Step 1
Navigate to the post.
Step 2
Step 2
Go to the address bar on the top of your browser and copy the link.
Step 3
Step 3
Paste the link address into the Preview Tool or into Polar.
HOW TO GET A TWITTER POST URL
HOW TO GET A TWITTER POST URL
Step 1
Step 1
Navigate to the post.
Step 2
Step 2
Click on the post and copy the URL in the address bar.
Step 3
Step 3
Paste the link address into the Preview Tool or into Polar.
REPORTING CAPABILITIES
REPORTING CAPABILITIES
Available via Publisher's Ad Server:
- Impressions
- Engagement (clicks on post and CTA button)
- Engagement rate (total clicks divided by impressions)
Moat Viewability Metrics are Available
Third-party impression and click trackers can be configured in the Publisher's ad server or in Polar.
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