Product Specifications

Social Display is an ad format that allows brands to repurpose their existing social assets from Facebook, Instagram and Twitter for distribution in publisher mobile web display inventory.

SUPPORTED FACEBOOK POST TYPES

Video

This includes regular uploaded videos, watch links, and Live videos that have ended, but does not include 360 or Live videos that are still being filmed.

Photo

This includes single and multi-photo posts.

We accept public/organic video, photo and website link posts from Facebook. Public posts have a globe icon underneath the profile name within the actual post. We do not support the following post types: dark, scheduled, private profiles, events, stories, 3D photos, carousels, and posts from alcohol, betting or tobacco brands. In addition no audience or targeting restrictions, such as age and location, should be applied to the post.

NOT SUPPORTED FACEBOOK POST TYPES

Event

Carousel

Audience Restricted Brands

Such as alcohol, betting and tobacco brands.

SUPPORTED INSTAGRAM POST TYPES

Video

Photo

Carousel

This includes photo, video or mixed media carousel posts.

We accept public/organic video, photo and carousel posts from Instagram. We do not support the following post types: stories, ads and posts from alcohol, betting or tobacco brands. In addition no geo-targeting restrictions should be applied to the post.

NOT SUPPORTED INSTAGRAM POST TYPES

Stories

Audience Restricted Brands

Such as alcohol, betting and tobacco brands.

TWITTER SUPPORTED POST TYPES

Video

Photo

Website Link

We accept public/organic video, photo and website link posts from Twitter. In addition, alcohol betting and tobacco brands are supported. We do not support dark, promoted or sponsored posts, polls, and recommend not using Twitter threads and responses.

CLICK EXPERIENCES

Video

Clicking on the media player will play the video in-unit or in a full-screen experience on mobile.

Photo

Clicking on the photo will bring the user to the social platform to engage with the original post.

Website Link

Clicking on the link portion will bring the user to the intended destination page.

CALL-TO-ACTION FEATURE

Add a dedicated call-to-action button to any Social Display ad. Within Polar, customize the button copy and click destination page to align with the campaign objectives. Ads with a CTA button have increased engagement rates. This feature is optional but recommended. We also accept tel (calling) and mailto (email) links.

INVENTORY SUPPORT

Advertisers or agencies will provide the social post URLs they want to use in a campaign. Use the links to generate creative tags in Polar and flight them in your ad server. The option to turn off text captions and set a maximum post pixel width are available on certain post types. Below is a list of supported and non-supported inventory...

Supported:

Mobile web (Smartphone) in 300x250 inventory

Not Yet Supported:

Desktop
Tablet
AMP
Mobile apps

PROGRAMMATIC WORKFLOW

Social display supports Programmatic Guaranteed workflow using the Google Ad Manager "publisher managed creative" feature.

Publishers now have access to programmatic display budgets. Clients can leverage their audience data for targeting, collect ad metrics in Google DV360 and control creatives.

REPORTING CAPABILITIES

Metrics Available via Publisher's Ad Server:

Impressions
Engagement (clicks on post and CTA button)
Engagement rate (total clicks divided by impressions)

Moat Viewability Metrics are Available

Third-party impression and click trackers can be configured in the Publisher's ad server or in Polar.

Polar Social Display - Solution Specifications

ADDITIONAL DETAILS

This document outlines the details of the Social Display format, including a detailed list of supported formats for Facebook, Instagram, Twitter posts, with visual examples of each.

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