Social Display is an ad format that allows brands to repurpose their existing social assets from Facebook, Instagram and Twitter for distribution in publisher mobile web display inventory.
We accept public/organic video, photo and website link posts from Facebook. Public posts have a globe icon underneath the profile name within the actual post. We do not support the following post types: dark, scheduled, private profiles, events, stories, 3D photos, carousels, and posts from alcohol, betting or tobacco brands. In addition no audience or targeting restrictions, such as age and location, should be applied to the post.
We accept public/organic video, photo and carousel posts from Instagram. We do not support the following post types: stories, ads and posts from alcohol, betting or tobacco brands. In addition no geo-targeting restrictions should be applied to the post.
We accept public/organic video, photo and website link posts from Twitter. In addition, alcohol betting and tobacco brands are supported. We do not support dark, promoted or sponsored posts, polls, and recommend not using Twitter threads and responses.
Clicking on the media player will play the video in-unit or in a full-screen experience on mobile.
Clicking on the photo will bring the user to the social platform to engage with the original post.
Add a dedicated call-to-action button to any Social Display ad. Within Polar, customize the button copy and click destination page to align with the campaign objectives. Ads with a CTA button have increased engagement rates. This feature is optional but recommended. We also accept tel (calling) and mailto (email) links.
Advertisers or agencies will provide the social post URLs they want to use in a campaign. Use the links to generate creative tags in Polar and flight them in your ad server. The option to turn off text captions and set a maximum post pixel width are available on certain post types. Below is a list of supported and non-supported inventory...
Supported:
Not Yet Supported:
Social display supports Programmatic Guaranteed workflow using the Google Ad Manager "publisher managed creative" feature.
Publishers now have access to programmatic display budgets. Clients can leverage their audience data for targeting, collect ad metrics in Google DV360 and control creatives.
Metrics Available via Publisher's Ad Server:
Moat Viewability Metrics are Available
Third-party impression and click trackers can be configured in the Publisher's ad server or in Polar.