Social Display

Publisher Resource Centre



Social Display makes it easy for brands to repurpose existing social assets as ads that run in publisher display inventory.

Publishers offer Social Display as a premium ad format to their clients, sold on a direct IO or PG basis.

The format runs via a publisher's existing ad server (e.g. Google Ad Manager), in existing mobile web 300x250 display inventory.

Similar to a social embed, users can tap to watch video, take social actions or click through to advertiser landing pages.

100+

Publishers offer Social Display

900+

Advertisers buy Social Display

1,500+

Campaigns launched this year

The world's largest advertisers are using Social Display

Resources for Publishers

Materials, best practices and tools to inspire your media kit for Social Display

Everything you need to know for how to execute a Social Display campaign

Formats, supported posts, metrics and all the capabilities for Social Display

FREQUENTLY ASKED QUESTIONS

Polar Resources - Social Display (FAQ)


What happens when I click an ad?

What metrics are available?

What social post types are supported?

What targeting is available?

Can I buy this programmatically?